This Changes Everything — CARTER SHEARER

The Jubilee Conference | This Changes Everything

Jubilee is a multi-day conference dedicated to sharing the Gospel with college students and inspiring them to integrate faith with vocation. For over 50 years, Jubilee has been hosted in Pittsburgh, Pennsylvania, building a lasting legacy of influence on generations of students.

At the heart of Jubilee is a central question:
How do Christians live out their faith not only in church settings but also through their everyday work, calling, and vocation?

This question drives both the content of the conference and the direction of its visual identity.

Brand Framework & Themes

The Jubilee conference rotates around three core themes:

This Changes Everything
Every Square Inch
Transform Everything

Each year, the selected theme is reinterpreted through a refreshed visual system. The goal is not repetition, but revitalization—creating an experiential environment that meets college students where they are culturally, visually, and emotionally.

2024 Theme — THIS CHANGES EVERYTHING

The 2024 Jubilee brand explores transformation through motion and material. The identity is built around a logo that forms and dissolves simultaneously, using dust as a visual metaphor for change. Particles emerge, break apart, and reform, creating a sense of movement rather than permanence. This dissolving system extends across the conference environment, appearing in graphics, textures, and transitions to create a cohesive visual language. The result is a brand that feels active and alive—less about a fixed mark, and more about the process of becoming.

CONFERENCE MERCH and Print POSTERS

REDEMPTION STORY STICKERS

The conference walks us through the story of redemption. These hand-drawn stickers play a role in bringing students back to the Gospel Narrative.

CONFERENCE BADGES

The badges are designed with 3 separate versions. One for staff, one for Special Guests and the last for general admission with a space for a students to write their names