ROoted and Reaching Campaign

Rooted and Reaching Case Study

This project was developed as a physical asset to spark conversation and support a three-year fundraising campaign for a nonprofit. Collaborating closely with a focus group, we identified the key information donors needed and crafted a narrative that builds a compelling case for support. The design guides viewers through the mission and impact of the organization, while strategically posing thoughtful questions about students to engage donors in the story. The result is an interactive, visually-driven piece that informs, inspires, and encourages action.